Of great importance are also TV commercials,
in which Riello was the first to enter
Italian homes in the 60s with the famous
Unca Dunca cartoon. This was followed by
further successful commercials with famous
testimonials.
Today, taking full advantage of the new
opportunities for managing communication flows, Riello offers an "on line" link to
the company and to the entire system,
consisting of the Italian and international
sales and distribution network.
Through website and application
management, Riello establishes a
continuous channel of communication with
its partners and end users.